Health Trend: Teen drinking and drug use declines

takebackshelves_landscapeU.S. teens are better behaved now than they’ve ever been. They are drinking and smoking less and doing fewer drugs in more than 40 years of studies.

A recent Reuters article revealed that the use of alcohol, prescription medications and illicit substances – other than marijuana – among U.S. teens is largely down in 2016, based on a study conducted by the National Institutes of Health (NIH). The annual survey is part of a series called Monitoring the Future which has tracked drug, alcohol and tobacco use among teens since 1975.

So, what’s the cause?

So, how is PR playing a role in reducing teen drug use and underage drinking? Here are five prevention campaigns that seem to be having a social impact on health trends among teens. and truth empower teens to take tobacco off the shelves

In 2014, CVS Health stopped selling tobacco products because the company declared that tobacco and pharmacies don’t mix well. This month, and truth, the tobacco prevention campaign, joined forces for Take Back the Shelves, which inspires young people to create social change by demanding that pharmacies remove tobacco from shelves. The campaign educates teens about how tobacco companies aim to sell their products at point-of-sale, and asks participants to download a template and create artwork with items they want to see behind pharmacy checkout counters instead of tobacco products. They share their drawings on social media with #TakeBacktheShelves tagging a pharmacy.

SAMHSA’s Talk. They Hear You. campaign equips parents to discuss alcohol with their children

Underage drinking has been linked to brain development issues, injury or death from accidents, academic problems, drug use and sexual activity. And, research indicates that parents are an important influence on a teen’s decision to consume alcohol. Knowing that when parents talk about drinking, their children listen, SAMHSA launched an underage drinking prevention campaign to help parents address the issue of alcohol with their children early by providing interactive resources. The “Talk. They Hear You.” (TTHY) app is a game outlining the do’s and don’ts of talking to children and teens about underage drinking. It provides parents an opportunity to practice bringing up the topic of alcohol, think about questions to ask, and keep the conversation going.

Finish It movement seeks to end smoking and close the wage gap

While the teen cigarette smoking is at an all-time low, it’s been proven that smokers earn 20 percent less than non-smokers. Generally, smoking is linked with lower education, which typically means less earnings. So, truth and are rallying a new generation to finish smoking for good by encouraging young people to #FinishIT. This prevention campaign uses myth busting true and false questions to shed light on the issue, and the social hashtag #FinishIt.

Partnership for Drug-Free Kids produces BREAKING POINTS documentary about teen stress and drug use

Today’s teens’ lives are packed from early morning until bedtime, and keeping up with high school homework, college essays, social media, sports, volunteering, part-time jobs and friends can be a daily struggle. The Partnership for Drug-Free Kids produced BREAKING POINTS, a 30-minute documentary that explores the pressures that U.S. teens face and the ways that many cope by abusing prescriptions, other drugs and alcohol. The prevention campaign features candid perspectives from high school and college students, challenging the effectiveness of using prescription stimulants without a doctor’s prescription. The documentary is informing conversations about ways communities can support teens struggling to manage stress.

Youth Coalition gives Sticker Shock to anyone providing alcohol to underage teens

Over the thanksgiving holiday, the North Coastal Prevention Youth Coalition initiated a week-long campaign to send a message to young people to prevent underage drinking. The prevention campaign was called Sticker Shock and served as a reminder to anyone hosting a party, or thinking about providing alcohol to those under 21, that it’s against the law. The youth coalition placed yellow stickers on beer and alcoholic drinks in San Diego convenience stores. The stickers read “providing alcohol to minors under 21 is against the law” and “if they can’t buy it, don’t supply it.” This campaign is an example of youth taking control of their futures and committing to stay alcohol free.sticker-shock

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