Getting the Most Out of Your Media Coverage

So you scored a really important piece of media coverage that includes all of your key messages and reaches the right audience. Congratulations! Now what?

For many companies, that may be the end. This is great coverage and a lot of people will see it. Maybe the coverage itself will help move the needle on your key organizational goals. But if we stop there, you may be missing opportunities to leverage that coverage for even greater impact. How else can you amplify that great media hit? Here are several tips to get the most out of your media coverage.

How else can you amplify that great media hit? Here are several tips to get the most out of your media coverage.Click To Tweet

At the end of the day, there are many ways that you can amplify your media coverage. When determining how to make the most of your media coverage, first consider your audience and who would care about this news. Then, consider all aspects of the PESO model (paid, earned, shared and owned communications channels) available to you for sharing this news with your key audiences.

Want more ideas for taking your media relations efforts to the next level? Email me at [email protected] to start the conversation!

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