What Facebook’s Algorithm Change Means for You

Source: TechCrunch

Now that the dust has settled since Facebook’s algorithm announcement, it’s time to take a step back to look at the big picture. As a brand or an agency, it’s crucial to be able to fully understand and assess this change as it relates to not only your content development and strategy, but your larger social media strategy.

Key Takeaways:

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As Contently says, this announcement reminds us, “Facebook is a media force unlike anything we’ve ever seen. It controls not just the viability of individual media and marketing businesses, but also the primary way many people across the world get their news and stay informed. It has incredible power.”

So what are brands to do? Well, for starters, it’s key to acknowledge that there will always be things out of your control. Social media is dynamic – that’s what makes it so exciting. This Facebook algorithm change is out of your control, but what you can control is how well you adapt and optimize for this shift. Having a solid social strategy that ladders up to your business objectives with measurable KPIs are within your reach.

So if you would like to learn more about our approach or ask questions, comment below or connect with us.

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