Don’t Be Creative – How to Host A Successful Tweet Chat

As PR pros, we are wired to think outside the box. Many times, that’s a good thing. But when it comes to tweet chats, be predictable, do less and for the love of god, don’t be creative. After hosting more than a dozen tweet chats for wine clients, I swear by these five tips to organize a successful chat:


Don’t bother hosting a tweet chat if you can’t follow these simple rules. Just choose a different tool from your PR toolkit to generate good online buzz.  For example, inviting social influencers to celebrate a “wine day” (my colleague Caroline Helper recently wrote about her experience with Languedoc Day) can be another effective method to increase social engagement.


Happy tweeting!



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