This week, a number of our health practice team members are attending the PRSA Health Academy Conference in Cleveland, OH. As the presenting sponsor, in advance of the event, we surveyed the health care communications experts attending to get a deeper understanding of the topics that are most relevant to this year’s conference participants. We found our strategies are healthy overall, but some pain points could use further evaluation. Here are some of the most surprising findings:
- The top health care concern is communicating value to key stakeholders.
- The top communications concern is social media strategy.
- Twitter is the most popular social media platform, but respondents reported that Facebook is the most effective.
- Instagram is clearly growing in popularity, with 36% of respondents reporting that their organizations use the platform.
- Nearly half of respondents are not using social media advertising though Facebook organic reach has dropped from 16% to less than 2% in the past two years, according to the International Business Times, and the platform is now heavily pay-for-play.
- 1 in 4 respondents do not have a crisis plan.
To see all the survey results, check out the infographic to the right and be sure to check back next week for a recap of the event on the Buzz Bin!