Changing The Game: Do You Ask for What’s Yours?

I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, stood up and addressed everyone in the room saying: “You’ve got to be better at asking for what’s yours.”

 

The women business honorees were chosen from categories including “No Apologies” (Creating whole new business models, industries or marketplace opportunities); “Brainwave” (Changing the way a brand or product is marketed); “Paradigm Shift” (Changing the way a customer segment or target audience is approached);  and “Quantum Leap” (Changing the way an organization is aligned to proactively meet new challenges).

We can all learn to change the game in our own way.  Some of their game-changers?

 

Do you agree? Do you ask for what’s yours?  How are you “changing the game”?

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