Insights.

Our team of strategically creative communicators helps brands worldwide transform with purpose.

3 Ways to Enhance Your C-Suite’s Media Interview Performance

Has this ever happened to your comms team? PR lead: “We’re excited to share that we secured a great thought leadership opportunity for you.” CEO: “Sorry, I don’t have time to talk to a repor…
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Avoid the Cultural Flattening Trap in Destination Promotion

The pandemic was a wild ride for the travel, tourism and hospitality industry. The massive losses suffered during lockdowns gave way to massive gains in the last two years, thanks to pent-up demand fr…
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Why Business Leaders Must Convey Authenticity

The public has changed attitudes toward private sector leadership. Consumers expect responsible, ethical and empathetic business practices. While many business leaders believe showcasing sustainabilit…
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Minimize the Damage from Information Leaks

Anyone who has led an organization has felt the frustration of leaked information, be it confidential negotiations, planned personnel moves or even informal discussions. More than other setbacks, leak…
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The Art of the Corporate Apology Video

By now we are all familiar with the apology video—we can likely even recall apologies that seemed heartfelt and others that completely missed the mark. There are great examples of how an apology vid…
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What the State of the Media Means for Media Relations in 2024 

2023 was yet another difficult year for journalists. According to Poynter Institute, 20,000+ media jobs were eliminated – this is more than in 2021 and 2022, which also saw big losses for the indust…
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