Insights.

Before we get started, let’s address one thing: We still need writing skills in 2023. None of us can just ChatGPT our way through day-to-day writing. (You don’t have to take our word for it – re…

The public has changed attitudes toward private sector leadership. Consumers expect responsible, ethical and empathetic business practices. While many business leaders believe showcasing sustainabilit…

“No way, I’m not talking to a reporter. The media never get it right, why waste my time?” If I had a dollar for every time I’ve heard this in my long career in media relations, I’d be sittin…

Recently, I shared my thoughts on the most important crisis management trends of 2023. One of those trends was direct and unfiltered stakeholder contact. The point is that targeted messages need to re…

“Yay! A presentation!” Said no one ever. Whether you’ve presented to an audience hard-pressed to glance up from their phones or been presented TO by a version of the monotone high school economi…

Setting the stage for media relations success in 2023 begins with understanding the state of journalism. Reporters continue to be stretched thin due to outlet consolidation and are under pressure to p…