Insights.

Our team of strategically creative communicators helps brands worldwide transform with purpose.

Ditch Witch Media Relations Team Proves Persistence Pays Off

Most clients aspire to be in the Wall Street Journal, but not every team can bring it in. Earlier this year, teammates in our Tech Practice did just that for client Ditch Witch, which produces undergr…
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In-Person Media Interviews are Back. Are you Ready to Drop Those Virtual Habits?

By now, many of us have grown accustomed to virtual meetings, media interviews and presentations. While virtual communications have many benefits, in-person media interviews and meetings provide great…
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Get It Write: Training to Sharpen Your Writing Skills

Before we get started, let’s address one thing: We still need writing skills in 2023. None of us can just ChatGPT our way through day-to-day writing. (You don’t have to take our word for it – re…
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Why Business Leaders Must Convey Authenticity

The public has changed attitudes toward private sector leadership. Consumers expect responsible, ethical and empathetic business practices. While many business leaders believe showcasing sustainabilit…
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Take Control and Tell Your Story

“No way, I’m not talking to a reporter. The media never get it right, why waste my time?” If I had a dollar for every time I’ve heard this in my long career in media relations, I’d be sittin…
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4 Keys to Communicating During a Crisis

Recently, I shared my thoughts on the most important crisis management trends of 2023. One of those trends was direct and unfiltered stakeholder contact. The point is that targeted messages need to re…
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