Insights.

Influencers have evolved significantly since they first entered our radar. Remember the early days when mommy bloggers led the way, sharing their content on tweet chats and starting the conversation o…

QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…

Whether you were watching football, Rihanna or the commercials, Sunday night’s big game certainly had something for everyone this year. Kansas City Chiefs became the newest champions, pulling off a…

ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch on November 30, 2022. Within weeks, students were cheating on co…

The close of another calendar year has come and gone, initiating a wave of reflection that inspires resolutions for the new year. No matter what your resolution is or where it applies, promises for th…

When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…