Social Influencers are Back and Brands are Benefitting
May 12, 2023 — Digital / Social
Influencers have evolved significantly since they first entered our radar. Remember the early days when mommy bloggers led the way, sharing their content on tweet chats and starting the conversation o…
Read More
QR Codes are Making a Comeback in Paid Media
February 21, 2023 — Digital / Social
QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…
Read More
Our Top 5 Commercials from the Big Game
February 14, 2023 — Digital / Social
Whether you were watching football, Rihanna or the commercials, Sunday night’s big game certainly had something for everyone this year. Kansas City Chiefs became the newest champions, pulling off a…
Read More
Padilla POV: The Swift Rise of ChatGPT
February 8, 2023 — Digital / Social
ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch on November 30, 2022. Within weeks, students were cheating on co…
Read More
3 Social Media Resolutions for 2023
January 21, 2023 — Digital / Social
The close of another calendar year has come and gone, initiating a wave of reflection that inspires resolutions for the new year. No matter what your resolution is or where it applies, promises for th…
Read More
Our Recommendation for the Majority of Brands? Pause on Musk’s Twitter for Now
November 21, 2022 — Digital / Social
When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…
Read More