Our team of strategically creative communicators helps brands worldwide transform with purpose.

Social Influencers are Back and Brands are Benefitting

Influencers have evolved significantly since they first entered our radar. Remember the early days when mommy bloggers led the way, sharing their content on tweet chats and starting the conversation o…
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QR Codes are Making a Comeback in Paid Media

QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…
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Our Top 5 Commercials from the Big Game

Whether you were watching football, Rihanna or the commercials, Sunday night’s big game certainly had something for everyone this year. Kansas City Chiefs became the newest champions, pulling off a…
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Padilla POV: The Swift Rise of ChatGPT 

ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch on November 30, 2022. Within weeks, students were cheating on co…
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3 Social Media Resolutions for 2023

The close of another calendar year has come and gone, initiating a wave of reflection that inspires resolutions for the new year. No matter what your resolution is or where it applies, promises for th…
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Our Recommendation for the Majority of Brands? Pause on Musk’s Twitter for Now 

When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…
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