Insights.

Welcome to social media in 2024, where trends change faster than the speed of light. From the integration of generative AI (Artificial Intelligence) to the Threads versus X debacle, it’s easy to get…

Our Channels team put together a brief to help brands navigate the sudden emergence of Threads by Instagram. Read on, and reach out if you’d like to discuss more. TLDR: Our recommendation for brands…

In the ever-evolving landscape of social media marketing, brands are constantly looking for innovative ways to engage with their target audience(s). While platforms like Instagram and TikTok have gain…

Influencers have evolved significantly since they first entered our radar. Remember the early days when mommy bloggers led the way, sharing their content on tweet chats and starting the conversation o…

QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…

LinkedIn is having a moment. With over 700 million members — among them companies’ current and would-be employees, customers, investors, reporters, analysts and other business influencers — it c…