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The Evolution of Technology & Marketing in Higher Ed – Q&A with Maryville University’s Marcia Sullivan

Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about h…
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Thought Leadership or PR?

If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion colum…
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Can Your Brand Withstand a $350K Price Tag?

“Are we worth it?” It’s one of the toughest questions colleges and universities must ask themselves. The time to answer and address that question is now. The challenge of paying for college…
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Designing a Landing Page That Delivers

I’m resuming a series that asks three questions of an expert whose answers can help marketing communication professionals. Today, I’m talking with Paul Venuto, an experience designer on Padilla’…
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College Students: Belonging Before Succeeding

Feeling like you belong matters to your success. That’s one of the key ideas in a recent report on college students from The National Academies of Sciences, Engineering and Medicine. The report iden…
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#HigherEd: Virtual Reality Check

A few months ago, my colleague Christian Munson wrote a Buzz Bin post about the proven successes of virtual and augmented reality (VR and AR) for college recruiters. His post details certain universit…
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