Our team of strategically creative communicators helps brands worldwide transform with purpose.

Joe Smith’s Brands to Watch 2022

In the world we live in, it feels ridiculous to try and predict what could be coming our way over the next twelve months. In the spirit of expecting the unexpected, this year’s edition of our an…
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5 In 5: Customer Experiences Worth Keeping

Each week, Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. Over the last 18 months we’ve seen the pandemic disrupt e…
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3 Potential Product Launch Pitfalls

Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In this scenario, marketers are l…
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Have You Friended Your Favorite Brands?

Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As we gro…
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5 Ways of Designing Better Customer Experiences

We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs evolve, even wit…
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Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research

To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of people’s brains to computer sc…
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