BuzzLine: Ben and Jerry’s Saving the World?

17384549899_315b90d0c9_zThere’s nothing more refreshing than a cold ice cream cone on a sweltering hot summer day. But what if that ice cream was only 2 degrees warmer and melting down your arm covering you in a sugary, sticky mess? That’s what Ben and Jerry’s wants you to consider with its newest ice cream flavor, Save Our Swirled.

The flavor is part of its newest cause related marketing campaign to encourage people to sign a petition demanding action on climate change when diplomats meet in Paris in December to negotiate a new climate agreement.

With the climate change talks coming up in less than a year, it’s the perfect time for Ben and Jerry’s to execute an on-brand corporate social responsibility campaign and partner with activist groups to make progress toward a common goal. But let’s be honest, the flavor also just sounds mouthwatering: raspberry ice cream with marshmallow and raspberry swirls, along with dark and white fudge ice cream cones…count us in!

If you were Ben and Jerry’s, what would your next ice cream flavor be, or, what would you rename one of their current flavors?

Tell us your six-word  ice cream flavor  in the comments below, on Facebook or Twitter with the #BuzzLine and you could win a $25 Target gift card, just enough to splurge on all the ice cream you can handle.

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