Bringing Your Brand to Life: Corporate Values

Integrity. Respect. Innovation. Collaboration. Chances are, if you’ve read up on corporate values at all, these are all words you’ve heard tossed around time and time again. Don’t get me wrong – integrity, respect, innovation and collaboration are all very honorable aspirations, but what do they really mean for your employees and your customers? And if every company stands for these same things, do they really stand for anything at all?

Company values matter. But, as we’ve written before, values should be more than words on a piece of paper. Values are an indicator of culture, and a reflection of your brand and what you as an organization stands for. Today, I’m sharing a couple of companies who, in my opinion, have values that really seem to bring their brands to life, articulating the essence of who they are.   

What do your company’s values say about your culture? Are they aligned with who you are and where you’re going? If not, it might be time for a refresh, for the benefit of your brand and your bottom line.

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