Behind Every Name is a Promise


Starting today, PadillaCRT is now Padilla.

Back in the day, Padilla and Speer acquired Brum and Anderson to create Padilla Speer Beardsley.  And then Carter Ryley Thomas bought Patrice Tanaka and Company to create CRT/tanaka.  Then Padilla Speer Beardsley bought CRT/tanaka to create PadillaCRT.

So, for many of us, going to straight-up Padilla is a bit of a relief!


Padilla SpeerA name change like this might seem like a big yawn to some given all we did was drop the “CRT,” but there’s a lot more to it than that. There’s the practical matter of changing the company logo, letterhead, emails, social media handles, etc. (By the way, it’s now for email addresses and the website and @Padilla_Comm on social media). But there’s also an opportunity for us to take stock of what the name Padilla will mean to our employee-owners, our clients and our community partners.

Because we all know that for every organization, it’s not just a name — it’s a promise.

And our “promise” at Padilla has grown significantly since I joined Padilla Speer Beardsley more than 28 (yikes) years ago.

We’ve been part of the industry’s transition from “earned media” into fully-integrated communications involving earned, paid, shared and owned. We’ve embraced social and digital. We’ve heavily invested in our research, insights and creative teams. We’ve built global capabilities through the Worldcom Public Relations Group. And we’ve greatly expanded our industry expertise in food + beverage, health, environmental sciences, consumer, manufacturing and technology. We’ve added the insights chops of SMS Research Advisors, the branding expertise of Joe Smith and the food and nutrition consulting brilliance of FoodMinds. We’ve grown from two offices with about 40 employees in 1989 — to seven offices coast-to-coast and 240 employees today.

Through all of this, we remain one firm with the singular purpose of building, growing and protecting brands. And as we do that, the name Padilla will continue to signify a promise to both our clients and our employees.

Thanks to all of you who have been with us on the journey so far. And for those of you who haven’t, there’s always room for more!

Visit us at, and connect with us on LinkedIn, Facebook, Twitter, Instagram and The Buzz Bin (our agency’s blog.)

Oh, and my new email is [email protected]!

Related Posts: Celebrating Padilla Agency HERstories Padilla Speer Beardsley to Acquire CRT/tanaka “Live Your Life’s Purpose and Unleash Your Joy” #WOY2014 Being Purpose-Driven Can Make Dynamic Changes in PR and The World, Says 2016 PRWeek Hall of Famer Patrice Tanaka Extreme Brand Makeover –2013 Hospital Edition: Five Guiding Principles for Hospital Renaming Padilla Speer Beardsley completes acquisition of CRT/tanaka