Amazon Prime Air: A Naughty or Nice Idea?

“It’s beginning to look a lot like Christmas. Everywhere you go!”

One sure-fire way to know that the holiday spirit – or rather holiday consumerism – is in the air is by the volume of “brown paper packages” showing up on doorsteps and in office mailrooms all across the country from Zappos, Rue La La,  department stores chains and, of course, Amazon.

Speaking of what’s “in the air” at Amazon, company CEO Jeff Bezos caused quite a stir this past week when he announced on “60 minutes,” that Amazon wants to start delivering packages using small, unmanned drones called “octocopters” in less than 30 minutes. Through a service dubbed Amazon Prime Air, GPS-guided drones would be able to carry packages up to 5 pounds within a 10-mile radius of an Amazon fulfillment center, which accounts for 86 percent of Amazon’s current inventory.

“It won’t work for everything,” Bezos said. “We won’t deliver kayaks or table saws this way.”

Bezos says Amazon Prime Air would take several years to come to fruition, but optimistically, he said Prime Air could be ready for primetime by 2015.

Since we’re in the midst of the holiday season, let’s take a look at the good and the bad about Amazon Prime Air, using the highly unscientific “Santa Claus method,” evaluating the idea based on a “naughty” or “nice” scale.

Let’s start with the nice.

 What’s on the naughty list to keep Prime Air from becoming a reality?

Amazon Prime Air: The future of retail? A logistical nightmare? A pipe dream? The verdict is still out. But I wouldn’t bet against Jeff Bezos and Amazon.

What do you think about the concept behind Amazon Prime Air?

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