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Let’s make a resolution for 2016 to move away from some of these archaic and ineffective social media habits below. Today more brands are investing in social media, so let’s step it up… seriously. If you’re doing any of the below it’s time for a change and what better time than the new year!
- Not Making Visuals the Priority – Look at the way we consume content and the rise of visual platforms, like Pinterest and Instagram. Our eyes first view the visual and if you’re lucky, a user may read the caption copy. For this reason, it’s so important to make visuals pop and invest in creating quality, engaging visuals. And videos, even better! Also, don’t forget to properly size them based on each platform’s specs.
- Pushing Out Content Without Engaging – brands can no longer schedule several posts and then go on auto-pilot. Social media is all about connecting. So take the time to engage with your fans, their content and comments. If you’re not having a dialogue, a two-way conversation, then you’re missing the point. And hey, you can also engage with other brands too.
- Leaving Paid Support Out of the Plan – We saw it with Facebook and it’s becoming the case with other platforms – social media is pay-to-play. If you’re a brand posting on Facebook, chances are that only a handful of your followers are actually seeing your posts. So when you and your team are allocating budgets, be realistic about what you need to set aside for paid social media support. If you’re spending all this time developing content, let’s make sure your fans are seeing it!
- Auto-Posting, Please Stop – Every now and then I see cut off tweets or incorrectly tagged users due to people thinking they can push their Facebook posts to Twitter or vice versa. Each platform is unique and brands should be tailoring their content for each. I know it seems easy, but it’s the lazy way out and looks bad to fans.
Any 2015 trends you’d like to see stay, or go? I’m all ears, so let me know below.