Being Purpose-Driven Can Make Dynamic Changes in PR and The World, Says 2016 PRWeek Hall of Famer Patrice Tanaka

PRWeek paid tribute to six luminaries of the public relations industry by inducting them into the fourth class of the PRWeek Hall of Fame in a celebration at the Grand Hyatt in New York on December 5.

The 2016 honorees including Patrice Tanaka, co-founder of Patrice Tanaka & Company, Inc.; CRT/tanaka; and PadillaCRT, where she served as chief counselor and creative strategist. Patrice now serves as chief joy officer of Joyful Planet, a business and life strategy consultancy she recently founded.

Other inductees included:

Following are excerpts from Patrice’s acceptance speech:

I want to thank the PR industry for teaching me how to shape and focus my creativity, passion and drive into campaigns that helped build brands and businesses and created positive social change. 

 It is my 35+ years in PR that convinced me of the power of “purpose-driven individuals” and “purpose-driven organizations,” which is the focus of my new consultancy, Joyful Planet

These two phenomena – purpose-driven individuals and purpose-driven organizations – have always and will continue to create disruptive and dynamic change in our industry and in the world.

I owe it to my PR career for helping me set the aspirational vision of a joyful planet.  It is a vision that excites me and one that I am committed to now more than ever.

I believe that if we are living our life’s purpose, leveraging our greatest talent, expertise and passion in service of other people and our planet, this is how we, as individuals and collectively, can contribute to creating a more joyful planet for all.

I believe that PR professionals with our expertise in communications, crisis management and community building, among other skills, can play a major role in creating a more joyful planet.

I thank you all for the important work you are doing and will do.  Our planet really needs you!

View PRWeek’s video interview with Patrice and the Hall of Fame photo album.

PadillaCRT was proud to sponsor the 2016 PRWeek Hall of Fame and honored to celebrate with Patrice and her family who flew in from Hawaii, including her 92-year-old father, Ichiro Tanaka.


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