Influencer Marketing

Being influential starts with being smart.

Instead of tapping the right people to build a strong network of connections, some brands mistakenly use influencers as a bullhorn for their precise messaging and refuse to relinquish creative control.

The results are forced and inauthentic content, discredited influencers and programs that don’t achieve the real goal.

With Padilla, you don’t have to worry about that.

Our process for building influencer campaigns – from KOLs all the way to social media influencers – starts with our Connection Strategy. This involves conceptualizing, building and activating an influencer network to reach your target audience in the right place at the right time with the right message.

Coppertone
Leveraging influencers to support new beauty product launch.
Niagara Conservation
A drought battling toilet: what the flush?
Health Professional and Influencer Communication
Read More at FoodMinds
Celebrity Marketing is not Dead and Influencers are Here to Stay
Read More at Buzz Bin
U.S. Highbush Blueberry Council
The magic of #GoodnessFrozen.
The Right Reasons to Partner With Digital Influencers
Read More at Buzz Bin