B&W Quality Growers

With kale's rise in popularity over the past 10 years, everyone has been wondering what the next new green on the scene will be. B&W Quality Growers – the largest growers of watercress – wanted to be just that, posing the question, "How do you introduce your product to mainstream consumers by highlighting its versatility in simple recipe applications?" 

Our team experimented with watercress substitutions as a way of swapping out greens traditionally used in dips and sauces that are often perceived by some as unpleasant tasting, such as cilantro. These concepts evolved into a video series which delivered the recipes in a demonstrative way to be pushed out on social channels to increase followings, boost engagement and enhance B&W’s social media channels.

Just see for yourself...