When the sun cuts the clouds and the flames hit the grill grates each spring, we start craving that first bite of sweet corn. And we don’t settle for anything less than the very best from the land where the sun shines eternally. We want the First Cut of Corn, fresh from Florida.
The First Cut Corn message needed to stand out in an established industry with tried-and- true tactics. Newspaper inserts, coupons, aisle endcaps – almost every promotion had been tried. Padilla saw it as the perfect opportunity to break all rules and try something radically new in the space: FirstCutCorn.com, a site designed specifically to make stomachs grumble with hunger.
Padilla was recognized by the Academy of Interactive & Visual Arts with two 2021 Gold w3 Awards, which honors outstanding websites, marketing, video, mobile, social, and podcasts across the country.