Beale's Beer

In the spring of 2016, Joe Smith, Padilla’s brand strategy team, was approached with the opportunity to build a craft beer brand from scratch. While researching the history of the brewery’s location, we came across an elaborate legend of a hidden treasure that would inspire the entire experience – from naming and product architecture, to packaging, interior and experience design. Beale’s Beer turned the craft beer world upside-down in the summer of 2017.