Whitebox Advisors, a multibillion dollar asset management firm, had long-term success in hedge funds. When they planned to introduce and launch their first mutual fund, they hired Padilla.
The Padilla team started by conducting interviews with senior leadership and portfolio managers to gain insight into their philosophy of asset classes and security selection, and what differentiated Whitebox from their competitors.
Padilla began by translating complex investment strategies and a unique brand into messages and design that would resonate with a range of investors.
Padilla developed a strategic brand identity and messaging platform that were executed with a new website and a full range of collateral, including brochures, trade show graphics and stationery.