When water and equipment protection leader Pentair acquired ERICO, it didn’t acquire one strong brand – it acquired four. Pentair needed to bring these legacy brands into its own family of market-leading brands – in just nine weeks. It included auditing 4,995 pages of print collateral, 272 trade show assets, 3½ hours of video, hundreds of packaging layouts, 200 various signs, 50 product molds/dies, hundreds of engineering diagrams, and IDs and uniforms for 1,200 employees.
Padilla quickly established work streams for print, video, Web, trade show graphics, signage and employee assets. Since brand guidelines were established for the acquired brands before setting the work-stream teams into motion, we were able to rapidly deploy a content management system for file-sharing and project-status reporting.
The Padilla team rebranded 835 pieces of literature, 72 videos, several website landing pages, banner ad templates, artwork for letterhead and business forms, company IDs and uniforms, signage and posters for internal displays, and product cartons and shipping boxes. Padilla also concepted and created new marketing materials to promote the newly combined brands to important growth industries. The bottom line: a happy client and a (mammoth) job well done.