Longwood University faced the need to revitalize and update its brand following a recently concluded, eight-year enrollment management campaign. Longwood’s leaders called upon Padilla for a research-driven brand refresh.
We created an integrated campaign, “Discover the Power in You,” that included television, radio and digital advertising in key markets during optimal recruiting periods. Padilla also reinvigorated digital and print communication with new design and messaging that reflected the brand, and word-of-mouth programs that were initiated on campus and across social media platforms.
The brand campaign produced immediate results for Longwood University, including a 20 percent overall increase in applications for admission. Additionally, the university experienced increases in visitor traffic to campus, as well as a record number of new student enrollments while maintaining high academic standards.