Reporters Share Advice for Successful Storytelling
August 18, 2021 — Crisis / Media Relations
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking…
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Fact-Checking Tips When Live, On-Air
March 16, 2018 — Crisis / Media Relations
Recently, I had the opportunity to attend a live broadcast of an international radio news program. Guests and hosts alike arrived to the venue for the three-hour live discussion with stacks of stories…
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3 Tips for Building Relationships with Freelancers
July 25, 2017 — Crisis / Media Relations
The traditional media landscape has decreased over the last few years and the trend shows no signs of slowing. In 2015, the number of journalists in the newspaper industry declined 38 percent, leaving…
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How to attract media attention for your brand at a conference
January 20, 2015 — Crisis / Media Relations
From consumer electronics to kitchen and bath to international housewares and Medical World Americas, it’s the top of a new year and that means a tidal wave of conferences, annual meetings, trade sh…
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3 ways PR pros can help journalists
September 23, 2014 — Crisis / Media Relations
Working in a 24/7 news world brings many opportunities for public relations practitioners looking to place stories and journalists looking to tell their stories. However, the race to be the first to t…
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Managing media relationships: balancing PR team roles
June 17, 2014 — Crisis / Media Relations
A recent article in Forbes emphasized five things a PR team should consider when evaluating PR success. Beyond crunching numbers, the article calls out relationship-building as the most important. Ind…
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