All Posts by SHIFT Communications

What the State of the Media Means for Media Relations in 2024 

2023 was yet another difficult year for journalists. According to Poynter Institute, 20,000+ media jobs were eliminated – this is more than in 2021 and 2022, which also saw big losses for the indust…
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Social Media: Prioritize your C-suite Executive Positioning

Build an authentic executive leadership presence on social media. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world.…
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Why Workplace Management Software Should Talk Purpose Over Product – Especially Post COVID

COVID-19 and the rapid and widespread shift to distributed work teams created an incredible moment for workplace management software – and the interest in this space continues to grow. As the new hy…
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3 Takeaways From The Viral TikTok Brand Moment of Emily Zugay

A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block,…
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Journalist Burnout and Its Effect on Public Relations

There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic has had on journal…
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Why Social Capitalism Is Future of Business & Brand Health

Trust in institutions is at an all-time low. While businesses tend to fare better than Governments, NGOs and Media, their trust, too, is incredibly fragile. Enter social capitalism. This fragility ste…
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