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New Year, New You, New Food
Blink and you might miss the latest culinary trend. When it comes to the food industry, things move quicker than a busy bus boy. By the time you’ve downed the last sip of your Matcha latte, it’s o…
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Making Room at the Table For Your Food Story
According to Plunkett research, the food and beverage industry is expected to top $7.6 trillion this year. This robust market gives PR pros pitching food and beverage stories many opportunities to rea…
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How Instagram Influences the Food and Restaurant Industry
Last week, I was out for brunch with my parents. Upon a gorgeous, steaming-hot goat cheese-filled egg white omelet arriving in front of me, I whipped out my phone, stood on my chair and snapped about…
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A Cry for “Yelp”: The Fading Luster of Today’s Food Critic
The Esteemed Food Critic? “In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on nega…
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New Year, New Tips To Connect With The Ever-Growing Hispanic Demographic
It’s not news that the Hispanic market is a yet-to-be-tapped well of buying power for many of today’s largest brands. How important is the Hispanic market? Well, Ad Age recently published its 13th…
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Media Relations: The Scoop on the Pitch
I recently had the opportunity to sit down with a couple of friends who work in today’s ever-changing media landscape (it’s a small world indeed) and pick their brains about media relations best p…
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