Posts by Rachel McPherson
As a senior account executive in Padilla’s New York Office, Rachel offers social media and paid strategy counsel across the Consumer and Food, Beverage & Nutrition practices. Her client experience includes several commodity boards, Perrier, S.Pellegrino, Sanpellegrino Sparkling Fruit Beverages and Nesquik. She also has experience in influencer marketing, along with media outreach and has secured local, regional, national and international coverage for a variety of clients including Mexico Tourism, AMEX and Ford. She continues to develop solid relationships with media and influencers and optimizes client campaigns through an integrated approach.