All Posts by Peter Vigliarolo

The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment

“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma market’s struggle with pr…
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How ROA expectations can impact pharma marketing strategies beyond your program’s specific ROI

ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can guide important business ma…
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