All Posts by Perry Lowder

Q&A: Pride at Padilla

Every June, LGBTQ+ Pride Month offers us an opportunity to both celebrate progress and advocate for future change. This year, in addition to hosting a series of team discussions (catered by LGBTQ+ own…
Read More

The 5 P’s of Effective Brand Management

Would you ever eat at a McDonald’s with neon green arches? Or use Spotify if its interface changed drastically every day? It would certainly make me pause. That’s because we’re conditioned to tr…
Read More

Joe Smith’s Brands to Watch 2021

After the year that was, we found ourselves among the many prognosticators who had to throw most of our 2020 predictions out the window. Crises emerged, discussions evolved, and markets shifted. While…
Read More

5 Ways of Designing Better Customer Experiences

We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs evolve, even wit…
Read More

Joe Smith’s Brands to Watch 2020

The confetti has settled, and we’ve rung in the new year. It’s time to peer into our crystal ball and see which brands will be worth watching in 2020. We asked the Joe Smith team which brands they…
Read More

Loop – The Future of Packaging?

One in three consumers believes brands are the entities most responsible for the future of the environment, so it’s no surprise that CPG (consumer packaged goods) brands are looking for novel ways…
Read More