All Posts by Michelle Wright

How to DIY Social Media Graphics that Aren’t Lame

It’s no secret that compelling graphics are an important ingredient in a successful social media strategy. In a perfect world, we’d have access to a graphic designer available to whip up something…
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How Leading Brands are Winning at Social Media: A Q&A with Hootsuite

When it comes to social media, most marketers are on board. We’re posting. We’re monitoring. We’re engaging. Fist bumps all around! It’s true, there are a few companies out there kicking s…
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Cereal Killin’ It: How General Mills Used its Corporate Blog to Go for the Jugular against Cornell Research

Did you know that cereal companies are trying to subliminally brainwash kids into becoming lifetime cereal loyalists? That’s what a recent study from Cornell University’s Food and Brand Lab conclu…
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New Research: Do Industrial Pros Use Social Media?

IHS GlobalSpec recently released research findings from its annual survey of technical professionals in the industrial sector. Overall, the findings don’t reveal anything too earth shattering – so…
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3 TED Talks that Should Shape your Social Strategy

I’m addicted to TED Talks. When I first started watching them I was actually looking for examples of effective public speakers. But then the ideas drew me in, not to mention the brilliant people…
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Three Free Tools for Auditing Your Social Audience

Photo Credit: Flickr User, krisolin I came across this quote recently on Pinterest: “The essence of social media is knowing your audiences and engaging them in something they love.” Totally agree.…
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