All Posts by Mariann Hohe

Can AI stand for “Accelerated Insights?” A Marketing Researcher’s Point of View

Good, fast or cheap – you can pick two. When it comes to marketing research, there is a requisite tradeoff between depth of insight obtained, time and cost. With the advent of AI, researchers natura…
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3 New Year’s “Refinements” for Great Insights in 2023  

It’s hard not to think about setting goals for yourself around the beginning of the year. Everything just seems shiny, new and refreshed – from planning budgets to PTO allowances. It’s natural t…
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