All Posts by Maliya Rooney

QR Codes are Making a Comeback in Paid Media

QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…
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Don’t Stick A Pin In It – Create A “Consideration Calendar”

Having spent many years in agency Creative departments, managing projects and advertising campaigns from start to finish, the excitement of watching a concept grow (born from well-researched insights,…
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Cookie Concerns: Adjusting for Privacy in Paid Media

Cookies on a plate? An almost universally loved treat. Cookies on a website? The feelings are more complicated. For brands and marketers, it’s important to understand what these digital cookies are…
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