Insights.

Posts by Maliya Rooney

Maliya Rooney is a paid media manager at Padilla. She discovered a passion for the data and strategy behind SEO and paid media while managing projects in Padilla’s creative department. That creative experience helps when it comes to creating successful campaigns with both engaging graphics, relevant content and data-driven strategies.

All Posts by Maliya Rooney

QR Codes are Making a Comeback in Paid Media

February 21, 2023 — Digital / Social

QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…