All Posts by Lindsay Wade

Why Hispanic Marketing Strategy Is Failing and How to Fix It

In 1977, U.S.-based Braniff Airways inadvertently told their Spanish-speaking customers to “Fly Naked” in their new marketing campaign. To be fair, in most of Latin America, “Vuela en Cuero” t…
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The School of Gaga – 5 PR lessons we can learn from Lady Gaga

Credit: Flickr User John Robert Charlton Mouths agape, my sister and I watched as a man sporting a pair of meticulously crafted angel wings with a six-foot wingspan nearly knocked out a security guard…
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