All Posts by Leonard Pollard

Two Steps That Launch B2B Content Marketing Programs

Creating content is easy. Open a Word document, next quarter’s new product development plan, and put sentences on the page. That’s it. Thanks for joining me. Some version of that scenario might be…
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How B2B Content Marketing Can Stand Out in the Noise

Digital channels are bursting with content. And while a consumer brand can stand out using funny Snapchat influencers or easy-to-consume short videos, B2B audiences are looking for more. An instigator…
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Q&A with Matt Fairchild: New Tech Tools for Tech Brands

One of the popular narratives about technology is its capacity for disruption. Airbnb hopes to change how we think about hotels. Uber wants to be the go-to taxi service. But technology is doing much m…
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