Lauren Tannenbaum encourages businesses to find new sources of inspiration and to think differently about how to engage with their customers. She thinks data is awesome – and finding interesting and compelling ways to tell stories with it is even better. During her career as a brand strategist Lauren has worked with a wide range of clients from manufacturing to healthcare. She has helped many companies navigate the brand building process, including Rockwell Automation, Seqirus, Pentair, Indiana University Health, Johnson & Johnson, GE and Extended Stay Hotels. Lauren graduated with a degree in organizational sociology from Brown University.