About Us What We Do Our Work News Insights Careers Contact Us
Social

Insights.

Posts by Kris Patrow
Kris excels in creating and executing results-driven integrated communications strategies: from record-breaking national and local media coverage, to high-visibility product and campaign launches to high-impact customer-engagement tactics. For clients facing heightened media interest or reputation challenges, Kris provides expert crisis communications training, drawn from nearly 20 years of experience as a television news reporter. A dedicated newshound who confesses to a love for karaoke, Kris lives with her news-photographer husband and children just east of the Twin Cities – still close enough to Wisconsin to remain a Packers fan.
All Posts by Kris Patrow

Don’t Just Present. PERSUADE.
February 15, 2023 — Crisis / Media Relations
“Yay! A presentation!” Said no one ever. Whether you’ve presented to an audience hard-pressed to glance up from their phones or been presented TO by a version of the monotone high school economi…
Read More

The 2020 Presidential Election, Coronavirus, Back to School and That Thing You’re Announcing
August 20, 2020 — Crisis / Media Relations
This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds in the newsroom. In fac…
Read More

Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic
May 21, 2020 — Crisis / Media Relations
For many of us in the communications industry, there will be two distinct phases of our careers: before COVID-19, and after. While much of the “after” is TBD, we can still benefit from lessons bei…
Read More

Tips For Engaging With Media During COVID-19
March 19, 2020 — Crisis / Media Relations
As a reporter for nearly 20 years, I’ve covered my share of public health emergencies; from the HIV/AIDs epidemic, to SARs, anthrax and the resurgence of measles. While the COVID-19 pandemic is unli…
Read More

New Media For A New Generation
January 23, 2020 — Digital / Social
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a new 10-second dance video or funny slice of life shared by…
Read More

How Do You Feel About Mood-vertising?
November 8, 2019 — Industry Trends
Beware. Your answer to this question may influence the content you receive. For the past couple of years, media companies have been experimenting with targeting readers based on their mood. Recently,…
Read More