All Posts by Kris Patrow

Don’t Just Present. PERSUADE.

“Yay! A presentation!” Said no one ever. Whether you’ve presented to an audience hard-pressed to glance up from their phones or been presented TO by a version of the monotone high school economi…
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The 2020 Presidential Election, Coronavirus, Back to School and That Thing You’re Announcing

This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds in the newsroom. In fac…
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Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic

For many of us in the communications industry, there will be two distinct phases of our careers: before COVID-19, and after. While much of the “after” is TBD, we can still benefit from lessons bei…
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Tips For Engaging With Media During COVID-19

As a reporter for nearly 20 years, I’ve covered my share of public health emergencies; from the HIV/AIDs epidemic, to SARs, anthrax and the resurgence of measles. While the COVID-19 pandemic is unli…
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New Media For A New Generation

I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a new 10-second dance video or funny slice of life shared by…
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How Do You Feel About Mood-vertising?

Beware. Your answer to this question may influence the content you receive. For the past couple of years, media companies have been experimenting with targeting readers based on their mood. Recently,…
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