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How Brands can use Student-Athletes as Influencers
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on histo…
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How Brands can use Student-Athletes as Influencers
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on histo…
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Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction
Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from now until the Super Bowl. Accordi…
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Streaming March Madness: An Advertisers’ Guide
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. March Madness is one of m…
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Streaming March Madness: An Advertisers’ Guide
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. March Madness is one of m…
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Super Bowl Sponsors Warm Up to Minneapolis
Nearly two weeks have passed since Minneapolis opened its door to the nation’s biggest game, the Super Bowl. Overall, reports were favorable of the hospitality and organization of the 10 days of eve…
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