Insights.

All Posts by Kenny Devine

The Art of the Corporate Apology Video

By now we are all familiar with the apology video—we can likely even recall apologies that seemed heartfelt and others that completely missed the mark. There are great examples of how an apology vid…
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How Brands can use Student-Athletes as Influencers

Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on histo…
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How Brands can use Student-Athletes as Influencers

Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on histo…
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Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction

Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from now until the Super Bowl. Accordi…
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Streaming March Madness: An Advertisers’ Guide

On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. March Madness is one of m…
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Streaming March Madness: An Advertisers’ Guide

On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. March Madness is one of m…
Read More