All Posts by Kelly O'Keefe

An Open Letter to Bill Gates and Satya Nadella

This week, Microsoft moved forward with a management team that was both familiar and radically different. Satya Nadella, a 20-year Microsoft veteran took the helm as CEO and at his right hand, Bill Ga…
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Sophisticated & Social: Predictions for Super Bowl 2014

It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important creative shootout in advertising,…
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The Jobs Doctrine

Two years ago, Steve Jobs lost his battle with pancreatic cancer. Two weeks later, Apple, Inc. posted record-breaking revenues and profits, blowing past analyst estimates by a wide margin. The company…
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Failure to Communicate: Learnings from the Ongoing Cooper Union Battle

A few weeks ago, the Trustees of famed college Cooper Union voted to begin charging tuition in the 2014 school year. To an outsider, the decision might look like a no-brainer. The school is desperate…
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Transparency is No Longer a Choice

Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that…
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