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Posts by Katie Myers
Throughout her career, Katie has built integrated marketing campaigns that resonate with consumer and trade audiences. Working with clients in Padilla’s Food and Beverage group, Katie develops strategic programs that achieve key corporate, social and brand goals. Katie is a passionate foodie, avid beer, wine and spirits drinker and has traveled to more than 20 wine regions around the world. She achieved the Wine & Spirits Education Trust (WSET) Level 2 Certificate with distinction and is proficient in French and Spanish.
All Posts by Katie Myers

COVID-19’S Wake-Up Call: Food System Realities Reimagined Series (Part 4)
June 30, 2020 — Consumer
In this 5-week series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR GLOBAL network and global food system are exploring five new “food system rea…
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Don’t just have a dream. Have a plan.
January 31, 2019 — B2B
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” – Spike Lee, actor and director Having a plan is critical to success, in business and in life. You need to know where…
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Five Tips for Launching a Brand
September 5, 2018 — Brand
The last several months, I’ve been consumed with building marcom strategies around brand launches. Whether client partners are in the food, wine or ingredient spaces, and even targeting diverse cons…
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Three Things That Matter for Brand Marketers in 2018
December 20, 2017 — Brand
As we head into the new year, many are using this moment to tout trends, tools, channels, tactics and predictions for engaging with consumers and driving growth. While important, the fight for attenti…
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So You Think You’re Unique. So What?
September 27, 2017 — Food & Beverage Industry Trends and Insights
I feel like I’m repeating myself. Over and over again. But the same issues and challenges keep popping up like my niece’s annoying jack-in-the-box. Almost two years ago to the day, I wrote about t…
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Four Things You Need to Know about the U.S. Wine Industry
August 16, 2017 — Food & Beverage Industry Trends and Insights
The U.S. wine landscape continues to evolve dramatically. Whether packaging or product, there’s a lot happening. Here are four themes you should be following in the U.S. wine industry today. 1. Who…
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