All Posts by Katie Myers

COVID-19’S Wake-Up Call: Food System Realities Reimagined Series (Part 4)

In this 5-week series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR GLOBAL network and global food system are exploring five new “food system rea…
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Don’t just have a dream. Have a plan.

“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” – Spike Lee, actor and director Having a plan is critical to success, in business and in life. You need to know where…
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Five Tips for Launching a Brand

The last several months, I’ve been consumed with building marcom strategies around brand launches. Whether client partners are in the food, wine or ingredient spaces, and even targeting diverse cons…
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Three Things That Matter for Brand Marketers in 2018

As we head into the new year, many are using this moment to tout trends, tools, channels, tactics and predictions for engaging with consumers and driving growth. While important, the fight for attenti…
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So You Think You’re Unique. So What?

I feel like I’m repeating myself. Over and over again. But the same issues and challenges keep popping up like my niece’s annoying jack-in-the-box. Almost two years ago to the day, I wrote about t…
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Four Things You Need to Know about the U.S. Wine Industry

The U.S. wine landscape continues to evolve dramatically. Whether packaging or product, there’s a lot happening. Here are four themes you should be following in the U.S. wine industry today. 1. Who…
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