All Posts by Julie McCracken

What Employee Engagement is NOT

Employee engagement has become a buzzword of sorts, but true engagement is much more than jargon. We spend a great deal of time working with clients to build and maintain strong employee engagement pr…
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2024 ESG Trends and the Implications for Communicators

Increased regulations and reporting standards – and the demand for transparency across all stakeholder groups – have led to an ESG (environmental, social and governance) landscape that is more com…
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Social Issues: 5 Factors to Consider when Taking a Stand

Use our Social Issues Scorecard to determine whether or not to take a stand. Everyone’s got an opinion – on everything. And everywhere you look, there’s a new, potentially polarizing issue emerg…
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When Altruism Meets Pragmatism, Social Impact Ignites

Increasingly, companies and brands are finding that in the minds of their customers, employees, communities and investors, simply “doing good” is no longer good enough. Stakeholders want and expec…
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