All Posts by Joel Erb

Google is About to Erase Your Analytics Data … and What Marketers Need to Do Now

The countdown has begun. Google is forcing the rollout of its latest version of Google Analytics, GA4, and it’s a massive upgrade. With the GA4 upgrade comes a lot of preparation, because – wait f…
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Customer Experiences in a Digital World

Disruption creates opportunities to rethink the value we deliver to our customers and internal teams. COVID-19 has forced businesses to examine our relationship with customers and the experiences (CX)…
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How Health Companies Can Make the Most of Their Owned Channels

When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns and opt…
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Solving A Problem With Technology? Consider Design Sprints

How often have you used a mobile app or website and felt, “This should be much more intuitive! Why did they design it this way?!” Given the amount of time we spend on our devices – thanks Apple…
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The Value of Creative Moments in a Digital World

When was the last time that you built something with your hands or attempted to do a creative project? As children, we had endless opportunities to be creative – from art projects for school, cr…
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Rethinking Mobile Apps for Enterprises

There’s often a mindset that enterprise mobile applications should function — from a user experience viewpoint — differently than consumer applications. After all, enterprise apps serve a differ…
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