All Posts by Jill Haapaniemi

From Tampa to Big Bear – Prost!

The Munchen Oktoberfest may have wrapped up last week, but Americans will be channeling their inner German all month long. And can you blame us? Oktoberfest began as a modest Bavarian agricultural sho…
Read More

From Farm to Bar: Locavores Support with Sips

Over the past decade, the idea of eating local has gained a lot of momentum in the United States. There is still plenty of educating to do, but the growing support of sustainable agriculture programs,…
Read More

Marketing, Math, and a Formula for the Perfect Beer

As marketing professionals, we know that two good ideas do not always come together to create a great one. While items such as the “townie” (half tart, half brownie, a sad challenger to the Cronut…
Read More

Beers of Summer 101

The ever-evolving craft beer movement can be hard to keep up with, but this trend, like any other, moves in circles, bringing old styles of the past to light. With the heat of summer creeping in and a…
Read More

The Current State of the Lime-Life

Unless you’ve been living under a rock, you’ve probably caught wind of the current lime shortage. The last few times I’ve sat down at a bar to have a cocktail, I’ve a) heard people complain ab…
Read More