All Posts by Jen Baybutt

4 Consumer Shopping Trends Making the Leap into 2021

In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started…
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Coronavirus: What Marketers Should Be Thinking About

The topic currently on everyone’s mind, (whether we like it or not) is Coronavirus. It might be the only thing that could overshadow politics in a U.S. presidential election year, and it’s taking…
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Meet BERT, the Biggest Algorithm Update of the Last 5 Years

Google introduced its biggest algorithm update of the last five years in October. The update will help Google better understand the intent behind users’ search queries and produce more relevant resu…
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4 Reasons To Choose Search Engine Marketing

Among the many marketing acronyms out there, SEM (search engine marketing) is one to remember for measurable business results. SEM is the practice of promoting your business online through paid search…
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Google Algorithm (Understanding the Basics)

Did you know that Google updates its algorithm 500-600 times per year? It’s true! Roughly two to three times each day they change something about the way their Search algorithm works. That feels lik…
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Understanding Organic Search

We use the internet every day. But do we really understand how organic search works? (The short answer: not all of us, and not always well enough.) Tech companies were under the microscope this year.…
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