All Posts by Guest Blogger: Jonathan Rick

The Right Way to Measure Social Media

With stories, not spreadsheets.   For today’s communications pro, it’s the $64,000 question. When you describe it, your clients roll their eyes. When you report it, you’re lampooned.  If you�…
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This New Tool Will Make Your Articles Effortlessly Tweetable

Whether you love it or love to hate it, the New York Times is the king of digital journalism for a simple reason: it’s always innovating. Beyond making “snowfall” a verb, the so-called Gray…
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The Single Easiest Way to Get More Shares

The most common social media fail is easily correctable. People are lazy. Web publishers are no exception. When they install social sharing buttons, all too often they leave the default settings in pl…
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