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Posts by Evan McGee
As part of the Joe Smith team, Padilla’s brand consultancy, Evan calls on both sides of his brain – the creative and the analytical – every day. He translates clients’ brand purpose into meaningful, compelling creative expressions.
All Posts by Evan McGee

Get the Bad Ink Out: A Hard-Won Lesson on Creative Inertia
March 31, 2020 — Brand
Recently at Joe Smith, we spent some time dwelling on a simple question: “In order to be my most creative self, what do I need to end?” We identified fear, self-doubt, and procrastination as our m…
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4 Questions to Better Brand Storytelling
August 30, 2019 — Brand
Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must tell a…
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