All Posts by Emily Valentine

Food and Beverage Marketing Insights: Embrace the Journey

In an environment as competitive as food and beverage marketing is today, a thought-provoking insight can be the difference between a campaign that gets lost in the noise and one that makes an impress…
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What Peloton Can Teach Us About Strategy

“The goal isn’t to inspire,” they said. “The goal is to trap.” And trap me they did. I was thrilled to attend Mark Pollard and Julian Cole’s Strategy Super Sizer Megaclass in New York last…
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From Divisiveness Comes Togetherness

Remember what it was like to read the day’s headlines without experiencing a surge of shock, shame or rage? Me neither. It must have been so … inspiring. That sense of dissention and division we f…
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#MeToo and Marketing – Look Before You Leap

Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intens…
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You Can’t Automate Trust

This year we’ve been thinking a whole lot about trust (and, yes, we were thinking about it well before Facebook blew it up). With two interesting trust-related announcements hitting from YouTube and…
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Bringing Home The Bacon: What Food Marketers Can Learn from Pork’s Success

The continued growth of the pork industry has made it the envy of food marketers for decades, and, come 2017, it shows no signs of letting up. Pork sales climbed 20 percent over the past six years acc…
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