Insights.

As Director of Insights and Strategy at Padilla, Emily has focused her career on bridging the gap between brands’ business goals and the mindset and motivations of their key audiences. She believes the most successful companies are those that maintain strong connections with the people who define their success, and doesn’t believe companies can thrive without understanding who those people are and what makes them tick. Applying this principle, she has helped food, beverage and consumer product companies craft award-winning campaigns that have built awareness, changed perceptions and increased sales. Emily has guided brand-building campaigns for the U.S. Highbush Blueberry Council, Federation of Quebec Maple Syrup Producers, Georges Duboeuf Wines and BISSELL Homecare, Inc. Her work has earned recognition from The Silver Anvils, Bronze Anvils, The Holmes Report, PR Daily, PRSA-VA and PRSA-NY, among others. Emily is based in Alexandria, Va., where you’ll find her running, writing, and playing outside with her two kiddos whenever she has the chance.