All Posts by Emily Lacy

Ditch Your Agency’s Process

Choosing not to follow the rules laid out for you might just be the difference between mediocrity and greatness. Browse a few communications agency websites and you’ll quickly see that every agency…
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Using the Visible to Infer the Invisible

Have you ever wondered why great experiential brands like Starbucks, Trader Joe’s and Costco do little to no advertising? It’s probably because they understand that in the mind of today’s consum…
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True Belief vs. Longstanding Convention

Last week, a colleague and I were working on a project for a client, when the topic of longstanding conventions came up. It was a small part of our nearly three-hour strategy session, but stood out to…
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How to Get Complete Strangers to Reveal Their Deepest Secrets

So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaC…
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Stop Multitasking and Get Mindful

Stop everything you’re doing right now. Can you? If I had to guess, I’d say you’re doing at least two things right now, probably more. You’re checking email, reading a bit of this post, creati…
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5 Signs of a Good Brand Strategy

By now, we all know that branding is important. It’s what defines your organization’s purpose, sets the stage for all organizational behavior and, most importantly, determines the place your organ…
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