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Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers are challeng…
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Two Questions for B2B Brands on Social Media
As social media continues to dominate the digital realm, B2B companies are realizing the importance of having a strong social media presence. Yet many marketing managers are juggling several efforts �…
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Social Media: Tips to Leverage B2B Partnerships
Amplify B2B partnerships on social media to increase brand awareness and relevance. In the business-to-business space, the introduction of a new partnership can be an exciting and monumental moment fo…
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Retailers Adopt Digital Technology to Bridge Physical and Online Shopping Experience
The retail industry is quickly transforming after store closings reached record levels in 2017. The online marketplace has changed the way consumers shop – but that doesn’t mean brick-and-mortar i…
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Is Technology Changing the Game for PR and Marketing Professionals?
The unstoppable growth in marketing technology tools promises to make a communicator’s job easier: Reach audiences with more precision, leverage data to tailor campaigns with purpose and extend bran…
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Tips for Implementing Snapchat Geofilters
Without question, Snapchat has gained the attention of marketing, advertising and public relations professionals as an increasingly popular social media platform. Brands began tapping into the platfor…
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