All Posts by Catherine Scott

6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often…
Read More

Tips for More Meaningful Media Measurement

Landing a media hit is gratifying and important for you and your client or organization. But coverage is only valuable if people are reading or watching it – and they aren’t necessarily reading th…
Read More

4 Tips to Get Your Health Care Company LinkedIn

If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multipl…
Read More