Insights.

All Posts by Caroline Gould

5 Tips for Pitching Food Media

With newsrooms shrinking over the last decade, generating earned media for food brands in today’s media landscape can be a challenge. Therefore it’s important to be strategic when executing media…
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5 Tips for Pitching Food Media

With newsrooms shrinking over the last decade, generating earned media for food brands in today’s media landscape can be a challenge. Therefore it’s important to be strategic when executing media…
Read More

5 Reasons Why You Should Consider A Newsmaker Service

With newsrooms shrinking and the media landscape constantly changing, it is more challenging than ever for brands to generate earned media coverage. According to the Pew Research Center, newsroom empl…
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4 Ways Millennials are Impacting the Food Industry

Born between 1981 and 1996, millennials are the largest living generation and tracking to have more spending power than baby boomers this year, according to a Bernstein analyst. Millennials are the la…
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The Tool 90% of Fortune 500 Companies are Using to Engage Employees

According to Gallup, 90 percent of Fortune 500 companies are using CliftonStrengths, an online assessment, as a tool to engage employees and boost performance. Click To Tweet According to Gallup, 90 p…
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Focus Groups: Getting Inside Your Customers’ Heads

Focus groups have been around for years and continue to provide valuable consumer insights especially in the food and beverage industry. If your company or client is developing a marketing plan and lo…
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